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Research papers

Diamonds or dust

The low success rate for innovation in Indian FMCG became a subject of interest at Nestlé India. Partnering with Nielsen we set out to understand what it takes innovations to win in the long term- form birth, to breakthrough and beyond the first...

Catalogue: Congress 2016: #WOW
Authors: Ritanbara Mundrey, Amit Bali
Company: Nielsen
September 22, 2016
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Citation

Mundrey and Bali (2016a, September 22). Diamonds or dust. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/diamonds-or-dust-10782


Magazines

Research World (April 2007)

Most modern businesses have established processes in which a range of disciplines, such as ergonomics, design, business management and market research, collaborate in a structured fashion. The specification of requirements, which forms the basis of...

Catalogue: Research World 2007
Author: ESOMAR B.V.
April 1, 2007
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Citation

B.V., E. (2007a, April 01). Research World (April 2007). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-april-2007-


Magazines

Research World (May 2005)

There are numerous anecdotes demonstrating how inventors and entrepreneurs had no clear vision of how new products would be adopted or used. Because of the lack of growth in a lot of markets, efforts are being stepped up to identify successful new...

Catalogue: Research World 2005
Author: ESOMAR B.V.
May 1, 2005
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Citation

B.V., E. (2005a, May 01). Research World (May 2005). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-may-2005-


Research papers

Research in new product development

New products are the lifeblood of marketing. Even the most successful products have a life stage, and so marketing companies are continually looking to develop new products and re-stage existing ones. It is almost universally true that the best...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Julian R. Bond, Joseph Debacq
September 1, 1998
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Citation

Bond and Debacq (1998a, September 01). Research in new product development . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-in-new-product-development-